Innovation at apple Coursework Example | Topics and Well Written Essays - 2000 words - 1

Innovation at apple - Coursework ExampleWe chose a different path. Our belief was that if we kept put great products in front of customers, they would continue to open their wallets Steve Jobs 1. Introduction Several companies today are caught up in a relentless pursuit of vicissitude and intentional culture of novel ideas, products and services in a bid to capture the imagination of their target consumers. The persona of innovation in organizational development and its contribution in organizational success have been amply substantiated in literature, over the forms. Organizational ambidexterity has emerged as one of the most influential concepts in recent times whereby tallly creative and innovation driven organizations have proven their might in the trade by not only sustaining their free-enterprise(a) advantage over their rival firms, but by leading the industry as well. Apple Inc. is one such example which has managed to successfully evade the disputation by constant in novation and research and capturing a relatively larger market share through sheer creativity. The above quote aptly mirrors the bodied sentiment at Apple Inc. This essay aims to discuss, analyze, and examine the case of Apple Inc., through various theoretical perspectives and models in a bid to explain the role and influence of technological innovation in organizational development. 2. ... eir initial phase strive to survive in the market by designing their policies in agreement with the present market environment and adapt to their surrounding environment (Hart and Christensen, 2002). This theory helps in assessing and evaluating the various aspects of firm behaviour with regard to technological change and the sequential scope of the firm to survive in a new market (Loasby, 1976 Casson, 2005). Apple was founded by Steve Jobs and Ronald Wayne on April 1, 1976 which was mainly focused on designing a personal computer that was popularly known and sold as Apple I. After the incorpo ration of Apple as a company in the year 1977 the company grew and shifted its strategy to innovation and creativity as the underlying drivers to sustain the market competition. This strategy helped Apple Inc in introducing highly innovative products in the market based on latest state-of-the-art technologies that helped them differentiate their products from that of their rivals. (Innovation at Apple, p. 1). The theories of entrepreneurship developed over the years indicate judgemental decision making as a key aspect of entrepreneurial behaviour (Shane, 2003). This theory entails that entrepreneurs at times may differ greatly in terms of their strategies by displaying attitudes that exhibit a high degree of optimism which in turn is based on the critical information available at their disposal as well as their conviction to confer positive outcomes (Casson, 2005). Steve Jobs inspired the culture of innovation at Apple Inc. and created a highly favourable working environment where by employees were constantly encouraged to come up with innovative and creative ideas. The key focus of the management was to hire people who displayed high level of motivation and commitment towards the